Interactive experience by overlaying real images with virtual data in real time. As consumers become more receptive to Augmented Reality more companies are using it in their sales strategy. Augmented Reality promises to transform the way people learn make decisions and interact with the world. Some well known examples of Augmented Reality are the game Pokémon Go social media filters the possibility of trying out L'Oréal beauty products or checking out how a piece of furniture would look in your living room. This immersive environment activates the various senses and involves the consumer in an unprecedented environment.

How can Augmented Reality boost your sales Augmented Reality appears as a great opportunity to improve the customer experience in your e commerce allowing them to interact with items before purchasing them. Check Phone Number List out the main impacts that Augmented Reality can have on your business below. Increases audience engagement The novelty and interactive nature of Augmented Reality means users spend more time interacting with content.





This not only leads to greater brand recognition and reach but also increases website dwell time an important Google ranking factor contributing to your e commerce SEO . A well executed Augmented Reality experience could go viral. The more enthusiasm a product or brand causes the more it will sharpen the will of those who are not yet aware of the innovation. Generates competitive advantage The novelty alone has an increased potential to go viral which can be decisive in the success of a campaign. Even more so if your competition is not yet aware of what a powerful tool it is and has not included it in their sales strategy.